Latest News
Vic gov keeps cost of Microsoft vaccine system a secret
UK agrees to end digital services tax after global tax reform
Google halves Play Store fees for subscription apps
Banks may be offered due diligence assistance to stop debanking of risky fintechs
Telstra customers impacted by prolonged prepaid system outage
marketing
Aussie retailers tread fine line on proximity intelligence
How to stop personalisation becoming more marketing pollution.
Oct 28 2015 6:35AM
NAB expands Salesforce to broker marketing
Approaches pre-release for new cloud-based capability.
Sep 17 2015 12:00PM
Technology, through a banker’s lens
How do you experiment when members expect credit unions to only spend on the technologies they absolutely need?
Oct 13 2014 11:44AM
UK admissions authority makes millions selling student data
Sells student data to advertisers and mobile phone companies.
Mar 14 2014 6:46AM
Profiting from internal partnerships
Marketing and IT security: odd bedfellows?
Jan 28 2014 6:27AM
Open Universities makes students sticky
Less likely to drop out of studies.
Dec 11 2013 6:48AM
Telstra turns to data to reduce customer churn
How does your telco decide when it’s time for a chat?
Nov 22 2013 7:16AM
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How cloud is one-upping your IT team
[Blog] Are you selling IT or just running it?
Nov 18 2013 12:42PM
Marketing: The next IT frontier
Time for IT to hire marketing talent.
Oct 29 2013 10:04AM
City of London bans data-snooping waste bins
Smells privacy row ahead.
Aug 13 2013 6:26AM
Yahoo! account cull could cause Spam Act breaches
Law says keep mailing lists clean.
Jul 4 2013 6:45AM
Salesforce to pay $2.6 billion for ExactTarget
Social marketing bet.
Jun 5 2013 8:36AM
Google overhauls AdWords
Mixed reaction to new multi-device system.
Feb 8 2013 7:19AM
Coles cautious on loyalty card data
Keeps individual targeting off the cards.
Nov 1 2012 2:18PM
Data retention runs counter to national privacy law
Opinion: Has the Government proposed contradicting reforms?
Oct 26 2012 12:29PM
Google buys Kiwi social marketers
Reported $250m offering.
Aug 1 2012 6:45AM
CIOs face downgrade to 'chief plumbing officer'
Challenged to align IT thinking with marketing.
Apr 5 2012 12:54PM
RIM to find new marketing chief to revive its brand
Is drip feed working?
Mar 7 2011 3:40PM
How utilities will profit from your data
Information about what you do at home is the next gold seam for cash-strapped utilities.
Nov 17 2010 11:09AM
Optus chief sorry for misleading broadband ads
O'Sullivan contrite but undeterred.
Nov 11 2010 2:50PM
