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Home
Digital Nation
Marketing
Marketing
El Jannah backs Salesforce martech stack to support store expansion
Charcoal chicken chain looks to AI use cases.
Ry Crozier
Jul 3 2025 12:23PM
Marketing
L'Oréal links consumer spend uplift to CDP rollout
Plans to add AI next.
Kate Weber
Jul 3 2025 12:18PM
Marketing
Woolworths Group consolidates 30,000 marketing assets into Adobe platform
Creates “single source of truth” for marketing teams.
Eleanor Dickinson
Jul 2 2025 6:18AM
Digital Nation
Adelaide University stands up its digital stack
Case Study: Creates a full student experience ahead of 2026 opening.
Kate Weber
Jun 26 2025 1:35PM
Marketing
Webjet Group appoints tech-based marketing chief
Taps Funlab's chief marketing officer for role.
Kate Weber
Jun 12 2025 12:30PM
Marketing
Afterpay rebuilds marketing ops with new CDP and data stack
Block acquisition prompted upgrade of "scrappy" processes.
Eleanor Dickinson
Jun 10 2025 6:35AM
Marketing
David Jones shapes store design, lease negotiations with customer feedback
Multiple parts of retail business benefit from "quick and meaningful data".
Kate Weber
Jun 4 2025 4:18AM
Marketing
Cushman & Wakefield cuts time to create property marketing
Digital transformation boosts staff and customer satisfaction.
Kate Weber
Mar 4 2025 6:46AM
Marketing
Webjet creates tech-driven CMO role
Following demerger.
Kate Weber
Jan 31 2025 6:48AM
Marketing
AMP puts tech at forefront of new marketing delivery
Appoints Tina Cleary as new CMO.
Kate Weber
Jan 15 2025 12:30PM
Marketing
Freedom Furniture turns on AI-based search and personalisation
Boosts personalisation and sales.
Kate Weber
Jan 9 2025 2:22PM
Marketing
Petbarn uses AI tool to answer questions, recommend products
Marks 6000 responses within a month of launch.
Kate Weber
Dec 18 2024 6:38AM
Marketing
IAG treats generative AI as an "inclusive innovation"
Splits use cases into three categories.
Kate Weber
Dec 5 2024 6:41AM
Financial Services
Norths Collective membership climbs on digital transformation
Builds customer engagement and lifetime value.
Kate Weber
Nov 27 2024 6:55AM
Marketing
Priceline deploys platform to raise local profile of its pharmacies
Improves access to, and management of, local area marketing.
Kate Weber
Nov 11 2024 6:45AM
Marketing
Case Study: Interflora Australia cuts contact centre calls by up to 20 percent
Uplifts the customer experience.
Kate Weber
Oct 31 2024 1:36PM
Marketing
The Australian Ballet sets ops platform to improve coordination
Makes myriad approvals easier to track.
Kate Weber
Oct 30 2024 7:03AM
Marketing
McDonald's Australia flips its project management fortunes
What it takes to deliver a 'fry-thru' pop-up restaurant in a park.
Kate Weber
Oct 28 2024 6:52AM
Marketing
Optus' AI experiment the latest in a digital drive to increase customer spend
Universal cart and personalisation efforts paying off.
Ry Crozier
Oct 18 2024 6:52AM
Marketing
CBA fined $7.5m for over 170 million more spam messages
Marketing messages mistakenly classified.
Ry Crozier
Oct 17 2024 12:20AM
Financial Services
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