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Guest Column: Implementing the right CRM system

Guest Column: Implementing the right CRM system

Building and maintaining strong, solid relationships with customers is essential to the success of any business. According to Adam Sarner, an analyst with Gartner who focuses on the customer relationship management (CRM) industry, obtaining a new customer is 10 times more expensive than retaining an existing one.
May 26 2008 3:09PM
Guest column: Proving the value of your iInvestment with ROI

Guest column: Proving the value of your iInvestment with ROI

In life, as in business, you continually make decisions about purchases by considering the value you’ll get from your investment. Whether you are evaluating which stock or mutual fund to add to your retirement portfolio, considering different real estate options, or contemplating what kind of car to buy, you most likely begin by comparing several possible choices. Then you might try to project the value that each option will deliver for your investment.
Feb 14 2008 10:47AM
Guest column: The Saas Trap - What you need to consider before moving to SAAS

Guest column: The Saas Trap - What you need to consider before moving to SAAS

Adoption of the software-as-a-service (SaaS) sales model is accelerating at a phenomenal rate in the region, changing the way vendors do business and the way organisations use software.
Jan 31 2008 3:11PM
Guest column: Expensive data pitfalls in service-oriented architectures today

Guest column: Expensive data pitfalls in service-oriented architectures today

In theory, SOAs have the potential to deliver greater efficiency and economies of scale in the enterprise, through a more flexible approach. In practice, however, SOAs have swallowed millions of dollars of investment in IT infrastructure while failing to satisfy business demands for reduced costs, greater agility, and competitive advantage in increasingly fast-paced global marketplaces.
Dec 27 2007 11:10AM
Guest column: Are you getting what you’re paying for? Making the most out of your investment in development

Guest column: Are you getting what you’re paying for? Making the most out of your investment in development

You’re paying your application developers to write code. But are they doing what you’re paying them to do?
Dec 20 2007 11:02AM
Guest column: Mobile advertising – the million dollar question?

Guest column: Mobile advertising – the million dollar question?

One of the first technologies to kick off mobile advertising has been SMS and it is crucial that mobile users view this form of mobile advertising as delivering value.
Nov 5 2007 4:47PM
Guest column: Planning for privacy

Guest column: Planning for privacy

Based on his recent tour of Australian capital cities Peter Cullen, Microsoft’s chief privacy strategist, discusses the importance of privacy protection in Australia
Nov 2 2007 1:53PM

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