guest
Guest Column: Implementing the right CRM system
Building and maintaining strong, solid relationships with customers is essential to the success of any business. According to Adam Sarner, an analyst with Gartner who focuses on the customer relationship management (CRM) industry, obtaining a new customer is 10 times more expensive than retaining an existing one.
May 26 2008 3:09PM
Software
Guest column: Proving the value of your iInvestment with ROI
In life, as in business, you continually make decisions about purchases by considering the value you’ll get from your investment. Whether you are evaluating which stock or mutual fund to add to your retirement portfolio, considering different real estate options, or contemplating what kind of car to buy, you most likely begin by comparing several possible choices. Then you might try to project the value that each option will deliver for your investment.
Feb 14 2008 10:47AM
Strategy
Guest column: Expensive data pitfalls in service-oriented architectures today
In theory, SOAs have the potential to deliver greater efficiency and economies of scale in the enterprise, through a more flexible approach. In practice, however, SOAs have swallowed millions of dollars of investment in IT infrastructure while failing to satisfy business demands for reduced costs, greater agility, and competitive advantage in increasingly fast-paced global marketplaces.
Dec 27 2007 11:10AM
Hardware
