James Simpson

Recent articles by James Simpson

Guest Column: Implementing the right CRM system

Guest Column: Implementing the right CRM system

Building and maintaining strong, solid relationships with customers is essential to the success of any business. According to Adam Sarner, an analyst with Gartner who focuses on the customer relationship management (CRM) industry, obtaining a new customer is 10 times more expensive than retaining an existing one.
James Simpson May 26 2008 3:09PM Software

Log In

  |  Forgot your password?