Guest column: Proving the value of your iInvestment with ROI

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In life, as in business, you continually make decisions about purchases by considering the value you’ll get from your investment. Whether you are evaluating which stock or mutual fund to add to your retirement portfolio, considering different real estate options, or contemplating what kind of car to buy, you most likely begin by comparing several possible choices. Then you might try to project the value that each option will deliver for your investment.

You may even solicit advice from “experts.” Your real estate agent may try to talk you into buying a home in a new development that “is selling out fast!” Your stock broker might urge you to invest in a start-up company that promises to “be the next millionaire-maker.” And your local car dealer ...

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