StayinFront streamlines The Salvation Army

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StayinFront streamlines The Salvation Army

CRM application provider, StayinFront, has been selected by the Salvation Army to develop an integrated donor management solution for its Australian eastern territory fundraising operations.

The CRM offering from StayinFront will be integrated with a number of The Salvation Army’s existing systems including websites, address validation software and various credit card gateways, to streamline the processing of donations online and improve customer communication.

“Our organisation is creating a more supporter-centric business model that will enhance its ability to provide quality care in a wide range of social welfare, rehabilitation, youth and family support situations,” said John Herring, supporter relationship management program director, The Salvation Army.

The solution is designed to organise the large volume of information that the non-profit organisation has accumulated in its years of providing food, clothing and temporary accommodation for thousands of homeless or displaced people.

“We have a proliferation of databases and information silos that we need to bring together into an integrated CRM solution that will ensure we employ consistent methods of managing our valuable supporter data, and better understand our relationships with our supporters,” said Herring.

The solution comprises of StayinFront CRM Web, StayinFront Marketing Center, StayinFront Analytics and StayinFront Opportunity Management.

Kerrie-Anne Turner, managing director, StayinFront, said: “We are honoured to have this important opportunity to partner with The Salvation Army to apply our advanced technology and proven expertise to help one of Australia’s leading charity organisations to significantly enhance its operational effectiveness.”

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