Hilton kept a variety of items in the storage facility, but the contents were put on sale as a job lot when she failed to pay the bill.
They were subsequently bought by Bardia Persa, an internet entrepreneur, who shipped the container to Switzerland and has started to put the items online.
Persa's Parisexposed.com website has had over a million visitors in under two days, although he is not saying how many of those have paid the £39.97 ($100) monthly fee to view the full material.
"Over and above getting a glimpse into the private life of the world's most famous heiress, observe with your own senses the outrageous (and often obscene) views that Paris and her crowd have towards each other, other races, religions and of course fat people," the blurb reads.
The contents include prescriptions for anti-depressants and herpes medication, diaries, photographs, contracts and love letters.
It also includes video of Hilton shot by former boyfriend Joe Francis, who later created the Girls Gone Wild franchise. He has admitted trying to buy the footage back.
"I was actually trying to negotiate to get my tapes back, but we were unsuccessful. They had asked me for $7m," he told E News.
"I shot the tapes and there are pictures of me, and somebody else disseminated it without my permission. This was meant to be a (private) video that I made with my girlfriend at the time, who was Paris Hilton."
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