Myer expects sales uptick from order management system

Retailer Myer expects to incur another $11 million in costs in the 2014 financial year on finalising its omni-channel strategy, including the final leg of its new order management system.

Releasing the group’s annual results today, Myer chief Bernie Brooks said the order management system had recently been implemented, and would provide significant efficiency gains and give customers a more consistent experience across all channels.

Myer said it expected its overall $30 million IT investment related to omni-channel to start positively impacting sales growth in the second half of the 2014 financial year.

“Our omni-channel offer has continued to strengthen and key customer metrics of online sales, page views and average monthly visits have all more than doubled since last year,” Brookes said in a statement.

The retail giant today revealed a full-year profit of $127 million, down 8.7 percent on the previous year.

The group is now preparing to accelerate its rollout of ‘click and collect’ for the Christmas period, and offer in-store customers access to online ordering, utilising some of the new features in the ordering system such as real time product availability and stock availability by store.

It said it had also deployed courier integration for parcel tracking, enabling customers to track the progress of their parcel online.

Myer’s $9 million website was built on IBM’s WebSphere platform and launched in November last year.

Today Myer said it had also enabled digital gift cards to be scanned direct from smartphones.