Adobe appoints Katrina Troughton as VP and managing director ANZ

Adobe has appointed Katrina Troughton as its vice president and managing director of Adobe ANZ, she replaces Suzanne Steele who now heads up the company’s UK/I, Middle East and Africa divisions.

In this role, Troughton will lead Adobe’s business and operations across Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Document Cloud, reporting to Simon Tate, Adobe APAC president.

Troughton’s most recent role was general manager for IBM ANZ.

Tate said, “Australian and New Zealand businesses and governments continue to rapidly accelerate their digital transformation strategies and implementations, and Adobe’s market-leading technologies are seeing strong momentum across the region.

“Katrina is an experienced and creative outcome-focused leader with a proven track record of delivering results and transforming businesses for sustainable growth. I’m delighted to welcome her into the Adobe business.”

Troughton joins Adobe with over 30 years of experience in the global technology sector, previously holding senior leadership roles in Australia, New Zealand, China, and the USA.

In her most recent position as general manager for IBM ANZ, she was responsible for driving growth and transforming client relationships to leverage technology across their businesses.

Troughton said, “I have always held a passion for technology and am thrilled to be leading the Adobe Australia and New Zealand team. Digital has become the way for people to connect, work, learn, and be entertained, and I am confident Adobe is the best-placed technology partner to help businesses, brands, and individuals succeed in today’s digital-first world.”

Troughton, who is passionate about career development and digital skilling within the IT industry, also currently serves on the TAFE NSW Advisory Board, is a Careers NSW Ambassador, and supports the development of women leaders through her work with Chief Executive Women.

Her passion for culture, diversity, and inclusion in high-performance organisations saw her recognised as ‘CEO of the Year’ at the 2021 Australian LGBTQ Inclusion Awards.

Troughton has a Bachelor of Science, major in Physiology and Pharmacology, and a Bachelor of Commerce, major in Economics, from the University of Auckland.