Marketing

Using data to bring customers and brands together

Using data to bring customers and brands together

The impact of data and analytics on marketing.
Athina Mallis Jun 15 2023 9:50AM Marketing
How brands can better utilise the single view of a customer

How brands can better utilise the single view of a customer

Tailoring better messages to customers.
Athina Mallis Jun 15 2023 9:00AM Marketing
Case Study: me&u creates better visibility over its customers

Case Study: me&u creates better visibility over its customers

Reducing activation time.
Athina Mallis Jun 14 2023 11:46AM Marketing
Column: Focus where it matters to build a better marketing function

Column: Focus where it matters to build a better marketing function

Are things moving fast for marketers?
Beau Ushay May 30 2023 9:00AM Marketing
To have good CX, make your experience forgettable

To have good CX, make your experience forgettable

Relationship between service and experience.
Athina Mallis May 26 2023 10:16AM Marketing
How Ray White Corporate embraced digital transformation

How Ray White Corporate embraced digital transformation

Improving CX for tenants, sellers and buyers.
Athina Mallis May 24 2023 11:13AM Marketing
How eBay uses interaction analytics to improve CX

How eBay uses interaction analytics to improve CX

A deeper understanding of a customer.
Athina Mallis May 22 2023 11:44AM Marketing
The importance of listening to customer feedback

The importance of listening to customer feedback

Feedback to help the NRMA grow.
Athina Mallis May 22 2023 9:00AM Marketing
The difference between customers and consumers

The difference between customers and consumers

An important distinction between the two.
Athina Mallis May 17 2023 10:42AM Marketing
More than half of loyalty members concerned about their data

More than half of loyalty members concerned about their data

According to the new For Love or Money survey.
Athina Mallis May 16 2023 10:27AM Marketing
Meta testing generative AI ad tool

Meta testing generative AI ad tool

Tools to create content.
Katie Paul and Sheila Dang May 15 2023 10:38AM Marketing
Alphabet and Meta are bringing home the advertising bacon

Alphabet and Meta are bringing home the advertising bacon

Tech giants gobbling up ad revenue.
Sheila Dang Apr 28 2023 8:28AM Marketing
Column: Facebook has promised tools to curb harmful content, but will it work?

Column: Facebook has promised tools to curb harmful content, but will it work?

Meta is up to its old tricks again.
Beau Ushay Apr 26 2023 8:36AM Marketing
Bitcoin miners see the light at the end of the tunnel

Bitcoin miners see the light at the end of the tunnel

Crypto winter looks to be thawing out.
Medha Singh and Lisa Pauline Mattackal Apr 19 2023 8:20AM Marketing
G20 creates blueprint for banks to report cyber attacks

G20 creates blueprint for banks to report cyber attacks

Speeding up responses to attacks.
Staff Writer Apr 14 2023 9:05AM Marketing
Case study: South Australia Department for Education revamps networks for schools

Case study: South Australia Department for Education revamps networks for schools

Implemented in 2018.
Athina Mallis Apr 13 2023 9:54AM Marketing
Meta unveils tools to separate ads from harmful content

Meta unveils tools to separate ads from harmful content

Finally responds to advertisers demands.
Katie Paul Mar 31 2023 8:57AM Marketing
Case study: NAATI transforms its financial capabilities

Case study: NAATI transforms its financial capabilities

A part of its digital transformation journey.
Athina Mallis Mar 30 2023 10:39AM Marketing
Case study: SSI expands its digital presence

Case study: SSI expands its digital presence

Experienced rapid growth.
Athina Mallis Mar 28 2023 3:07PM Marketing
Column: Do loyalty programs promote brand growth?

Column: Do loyalty programs promote brand growth?

Evolution of loyalty programs.
Beau Ushay Mar 20 2023 9:56AM Marketing

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