Marketing

CX leaders need to focus more on service rather than branding: report

CX leaders need to focus more on service rather than branding: report

Bringing human-centric experiences back.
Athina Mallis Jul 11 2023 12:14PM Marketing
Case study: SA Department for Education finds a better way to scale student data

Case study: SA Department for Education finds a better way to scale student data

Getting more out of their data.
Athina Mallis Jul 5 2023 2:00PM Marketing
Case study: Thinktank automates its lending processes to grow customers

Case study: Thinktank automates its lending processes to grow customers

Increased business volumes.
Athina Mallis Jun 28 2023 1:16PM Marketing
Column: The great unwinding, martech under fire

Column: The great unwinding, martech under fire

Is it martech's day of reckoning?
Beau Ushay Jun 27 2023 9:31AM Marketing
The journey from marketing strategy to execution

The journey from marketing strategy to execution

Using digital tools for marketing strategies.
Athina Mallis Jun 22 2023 10:19AM Marketing
Using data to bring customers and brands together

Using data to bring customers and brands together

The impact of data and analytics on marketing.
Athina Mallis Jun 15 2023 9:50AM Marketing
How brands can better utilise the single view of a customer

How brands can better utilise the single view of a customer

Tailoring better messages to customers.
Athina Mallis Jun 15 2023 9:00AM Marketing
Case Study: me&u creates better visibility over its customers

Case Study: me&u creates better visibility over its customers

Reducing activation time.
Athina Mallis Jun 14 2023 11:46AM Marketing
Column: Focus where it matters to build a better marketing function

Column: Focus where it matters to build a better marketing function

Are things moving fast for marketers?
Beau Ushay May 30 2023 9:00AM Marketing
To have good CX, make your experience forgettable

To have good CX, make your experience forgettable

Relationship between service and experience.
Athina Mallis May 26 2023 10:16AM Marketing
How Ray White Corporate embraced digital transformation

How Ray White Corporate embraced digital transformation

Improving CX for tenants, sellers and buyers.
Athina Mallis May 24 2023 11:13AM Marketing
How eBay uses interaction analytics to improve CX

How eBay uses interaction analytics to improve CX

A deeper understanding of a customer.
Athina Mallis May 22 2023 11:44AM Marketing
The importance of listening to customer feedback

The importance of listening to customer feedback

Feedback to help the NRMA grow.
Athina Mallis May 22 2023 9:00AM Marketing
The difference between customers and consumers

The difference between customers and consumers

An important distinction between the two.
Athina Mallis May 17 2023 10:42AM Marketing
More than half of loyalty members concerned about their data

More than half of loyalty members concerned about their data

According to the new For Love or Money survey.
Athina Mallis May 16 2023 10:27AM Marketing
Meta testing generative AI ad tool

Meta testing generative AI ad tool

Tools to create content.
Katie Paul and Sheila Dang May 15 2023 10:38AM Marketing
Alphabet and Meta are bringing home the advertising bacon

Alphabet and Meta are bringing home the advertising bacon

Tech giants gobbling up ad revenue.
Sheila Dang Apr 28 2023 8:28AM Marketing
Column: Facebook has promised tools to curb harmful content, but will it work?

Column: Facebook has promised tools to curb harmful content, but will it work?

Meta is up to its old tricks again.
Beau Ushay Apr 26 2023 8:36AM Marketing
Bitcoin miners see the light at the end of the tunnel

Bitcoin miners see the light at the end of the tunnel

Crypto winter looks to be thawing out.
Medha Singh and Lisa Pauline Mattackal Apr 19 2023 8:20AM Marketing
G20 creates blueprint for banks to report cyber attacks

G20 creates blueprint for banks to report cyber attacks

Speeding up responses to attacks.
Staff Writer Apr 14 2023 9:05AM Marketing

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