The journey from marketing strategy to execution

When marketing departments are putting together strategies, they need to understand how to ensure their plan can be easily executed.

Marketing strategies are an integral part to any marketing plan. Ineffective and incoherent strategies and outlines can lead to marketing leaders missing their targets.

According to Gartner, digital is no longer just a means of enhancing customer relationships; it’s a primary medium for building new connections with target audiences, whether that’s employees, business partners or social influencers.

With the array of marketing technology in the market, CMOs have new tools and platforms to help them to create and execute their strategies.

Gavin Watson, industry lead, marketing at Monday.com spoke to Digital Nation about how digital tools can help create efficiencies within a marketing strategy.

For Monday.com, Watson said it's about having a seamless transition from strategy to execution.

“We see companies putting together wonderful strategies, it's then how does that materialise go into market? A lot of it then is about taking those concepts, there may be KPIs, may be OKRs or individual strategies, and how do you go and execute on them,” he said.

Executing a marketing strategy is one part but being able to measure it is another part, Watson explained.

“A lot of what we're seeing is teams planning out what they want to be able to do, then going and executing with the different teams via the internal or external. Then having the ability to measure the results as well,” he ended.

For more insights into the image of digital tools on marketing and CX, read our Digital As Usual report today.