marketing
The end of 'fear factor' marketing nowhere in sight
The screaming headlines have been running for years. Whether they're in press releases about cybercrime exceeding international drug profits or the billions of dollars lost to breach disclosures or videos highlighting the meltdown of power generators due to a myriad of vulnerabilities, the anti-malware industry has long relied on fear to move their products.
Nov 12 2007 3:16PM
Traditional marketing failing on social networks
Traditional marketing campaigns are proving unsuccessful on social networking sites, according to a recently published report.
Aug 20 2007 1:21PM
Firefox ponders marketing overhaul
The Mozilla Corporation is preparing a number of changes to the marketing of the open source Firefox browser in a bid to further grow market share.
Aug 14 2007 6:15AM
Former 3 marketing man is new Virgin Mobile MD
Virgin Mobile has hired former 3 marketing manager Graeme Oxby as its new managing director.
Aug 6 2007 2:37PM
Telco marketing 'stuck in the past'
Telcos need to become the brand of choice rather than of necessity.
Jul 2 2007 3:56PM
Google urges firms to embrace viral marketing
Google's UK managing director believes that companies need to go further than just having a website to truly embrace the internet, and must consider innovative ways to promote themselves online.
May 15 2007 2:10PM
Vonage to curb marketing spending
Dotcom-hype-like marketing program to be axed, says new CEO.
Apr 16 2007 12:54PM
Odysseus Marketing settles spyware complaint with FTC
A spyware operation has settled a Federal Trade Commission (FTC) complaint in the US that it deceptively downloaded unwanted and malicious software onto users' computers.
Nov 22 2006 9:05AM
Microsoft to invest US$900m in Vista, Office 2007 sales and marketing in FY07
Relieved by an increase in multi-year licensing renewals, Microsoft plans to invest US$900 million in sales and marketing to drive up the numbers for Vista, Office 2007 and Xbox 360 in FY07.
Jul 21 2006 2:37PM
Windows Live marketing head mysteriously leaves Microsoft
Just as Microsoft began its marketing efforts to promote its Windows Live services, including the vaunted OneCare security service, the company announced this week that its newly-promoted marketing vice president in charge of the campaign left the company.
Jun 22 2006 9:16PM
Marketing is a crucial part of the job
if you want to stay alive and continue to be progressive in this profession, you
need to be able to create and market your company’s information security strategy.
Mar 8 2006 9:29AM
A marketing strategy is part of the job
If you want to stay alive and continue to be progressive in this profession, you must be able to create and market your company’s IT security strategy. My suggestions follow.
Mar 6 2006 10:02PM
Firefox marketing site hacked
A server hosting a community site that markets the open-source Firefox browser was hacked July 10, apparently to send spam, the Mozilla Foundation said.
Jul 15 2005 8:05PM
Ansearch and destra to share hosting, marketing
destra Corporation and new search engine company Ansearch have signed a heads-of-agreement to share hosting services and marketing roles.
Jul 5 2005 12:20PM
Internet marketing firm settles spyware suit
Intermix Media has settled with the New York Attorney General following allegations the company secretly installed spyware. AG Eliot Spitzer filed a lawsuit against the company in April.
Jun 15 2005 7:30PM
Mitel, HP boost channel marketing, support
IP communications provider Mitel and HP ProCurve Networking have rolled out a global channel alliance expected to pool vendor resources, boost support and grow the number of system integrators and resellers.
Apr 4 2005 1:22PM
AMD launches fresh partner program
Chip maker AMD has launched a partner program across the Asia-Pacific region that rewards resellers for buying through authorised channels with access to marketing, sales and technical support.
Jan 11 2005 8:30AM
HP ramps up channel marketing role
HP has replaced Personal Systems Group (PSG) channel chief David Booth with another seasoned sales executive, Paul Robson.
Feb 6 2004 12:00AM
Toshiba marketing veteran defects to BenQ
Long-standing Toshiba Australia marketing man Laurie White has defected to fledgling laptop player BenQ as notebook business unit manager.
Jan 28 2004 12:00AM
Mickey Mouse marketing for MSN
Oct 25 2002 9:06AM
