Marketing

Salesforce snaps up Braze

Salesforce snaps up Braze

In US$5.66 billion deal.
Anzar Mehraj Oct 21 2026 6:02AM Marketing
REA Group scales personalisation across both sides of its marketplace

REA Group scales personalisation across both sides of its marketplace

Applying B2C concepts to B2B customers.
Brad Howarth Oct 13 2026 5:00AM State of MarTech Report 2026
Colonial First State turns marketing automation into an always-on engagement engine

Colonial First State turns marketing automation into an always-on engagement engine

Connecting members to their super.
Brad Howarth Oct 5 2026 4:00AM State of MarTech Report 2026
Woolworths lifts the covers on internal AI

Woolworths lifts the covers on internal AI

Aiming to ease pressure on support operations.
Andrew Colley Aug 27 2026 6:39AM Emerging Tech
FlyBuys reveals analysts' virtual assistant "Nex"

FlyBuys reveals analysts' virtual assistant "Nex"

Remains cautious about wider business rollout.
Andrew Colley Aug 26 2026 6:35AM Marketing
RACQ progresses digital transformation with expanded Adobe stack

RACQ progresses digital transformation with expanded Adobe stack

Partners with vendor and Deloitte Digital.
Staff Writer Jun 25 2026 4:18AM Marketing
Treasury Wine Estates to go big on digital, data and AI

Treasury Wine Estates to go big on digital, data and AI

As a key pillar of 'Ascent' transformation.
Ry Crozier Jun 4 2026 11:10AM Emerging Tech
Lendi Group factors AI use into annual performance reviews

Lendi Group factors AI use into annual performance reviews

Part of its commitment to be ‘AI-native’.
Ry Crozier May 26 2026 6:12AM Financial Services
Colonial First State showcases martech modernisation

Colonial First State showcases martech modernisation

Chases ‘next-best’ communication and engagement with members.
Ry Crozier Apr 28 2026 6:50AM Financial Services
Eventbrite's new owner cuts staff after takeover

Eventbrite's new owner cuts staff after takeover

Makes broad product changes.
Staff Writer Apr 15 2026 6:37AM Marketing
Rodd & Gunn eyes headless ecommerce

Rodd & Gunn eyes headless ecommerce

Also looking at loyalty capability.
Andrew Colley Mar 24 2026 6:44AM Emerging Tech
NAB readies to scale AI-based customer interaction

NAB readies to scale AI-based customer interaction

Extends its 'customer brain'.
Andrew Colley Mar 20 2026 6:22AM Financial Services
Griffith University takes control of its student recruitment

Griffith University takes control of its student recruitment

Establishes clear line of sight across prospect pipeline, connects martech stack.
Ry Crozier Mar 16 2026 6:33AM Marketing
Medibank uses data cloud to hit and maintain "gold standard" for marketing

Medibank uses data cloud to hit and maintain "gold standard" for marketing

Expands data-driven efforts to personalisation and onboarding.
Ry Crozier Mar 5 2026 1:35PM Marketing
Asahi Beverages targeting real-time sales insight

Asahi Beverages targeting real-time sales insight

As it prepares for AI.
Andrew Colley Mar 4 2026 6:50AM Emerging Tech
Cochlear pilots voice-to-text Salesforce integration for lead management

Cochlear pilots voice-to-text Salesforce integration for lead management

For salespeople out on the road.
Ry Crozier Dec 11 2025 11:18AM Emerging Tech
Virgin Australia, Wesfarmers strike OpenAI agreements

Virgin Australia, Wesfarmers strike OpenAI agreements

To drive experiential improvements in their respective domains.
Ry Crozier Dec 2 2025 6:37AM Emerging Tech
Ticketek picks Google's Vertex AI for Stella web bot

Ticketek picks Google's Vertex AI for Stella web bot

Targets experiential gains from Google Cloud partnership.
Ry Crozier Nov 18 2025 11:59AM Emerging Tech
ABC drops Salesforce for Braze

ABC drops Salesforce for Braze

In bid to boost audience engagement.
Zachariah Kelly Nov 6 2025 6:45AM Digital Nation
Mondelez to use gen AI tool to create marketing videos

Mondelez to use gen AI tool to create marketing videos

Plans to use it across cookie and chocolate brands.
Jessica DiNapoli Oct 27 2025 9:15AM Marketing

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