marketing
Optus to dredge Telstra archives for compensation claim
A case so old, judges are dying to finish it.
Aug 4 2010 6:30AM
Boingo recoils over test email blunder
IT system developed artificial intelligence?
Apr 16 2010 1:51PM
Defence open source sold by commerce, not ideals
Fanaticism doing the industry no favours.
Apr 16 2010 1:07PM
Health is the new green, study finds
Public trusts businesses with health concerns.
Apr 15 2010 6:13AM
Analyst warns Symbian at risk from competition
Android and Apple winning war of words.
Dec 2 2009 6:35AM
Yachties offered SMS updates on Sydney to Hobart
All aboard the SMS Sydney to Hobart.
Nov 25 2009 3:27PM
Salesforce.com promises customers a "private Dreamforce"
CEO will personally help you put business case together.
Nov 21 2009 9:10AM
Booming AVG goes viral to boost its 2,600 resellers
More than 60 percent growth last year.
Nov 11 2009 1:46PM
Microsoft fakes waterslide stunt to promote Project
Notches up the views before being outed.
Aug 24 2009 11:19AM
Webjet buys into intelligent email software
Wants email marketing to rival search engine effectiveness.
Jul 27 2009 3:09PM
Aussie firm sells Twitter followers
Buy users in several packages.
Jul 6 2009 6:14AM
Internet privacy advocate warns against poor Phorm
Internet privacy campaigners have written to the world's top internet companies urging them to steer clear of behavioural targeting software vendor Phorm, which they see as invasive software which snoops on unsuspecting users.
Mar 24 2009 11:25AM
Obama's digital kingmaker advises Aussies to get "real"
It's time to drop the corporate-speak to start dealing with your supporters, customers and partners like human beings.
Feb 13 2009 3:17PM
Twitter users saved from spam overload
TwitterHawk, a new target marketing provider, said on Saturday it would curtail its services to try and save Twitter users from spam.
Feb 9 2009 10:18AM
Twitter users saved from spam overload
TwitterHawk, a new target marketing provider, said on Saturday it would curtail its services to try and save Twitter users from spam.
Feb 9 2009 6:41AM
Facebook plays down privacy concerns
Social networking giant Facebook has denied reports in the press that it is selling details of its 150 million users to multinational companies for market research purposes.
Feb 3 2009 10:49AM
Vodafone buys more SAS software
Vodafone Australia is hoping a move to SAS analytics software will help it cut its multi-million dollar direct marketing costs by as much as 30 percent.
Oct 30 2008 2:48PM
Research casts doubt on viral marketing, Long Tail
Research by HP Labs into the social actions of internet users has revealed some surprising results that cast doubt on the effectiveness of viral marketing.
Aug 9 2008 4:58PM
Customers shun personalised marketing e-mails, study finds
Marketing e-mails that include customers’ names, hobbies and other personal information could come across as “too pushy”, a U.S. study of e-mail marketing has found.
Jul 7 2008 2:21PM
IT vendors reduce marketing spend
In 2008 IT vendors will boost their marketing budgets by an average of just 4 percent while sales budgets climb by 7.9 percent, experts predict..
Apr 10 2008 7:32AM
