loyalty

More than half of loyalty members concerned about their data

More than half of loyalty members concerned about their data

According to the new For Love or Money survey.
Athina Mallis May 16 2023 10:27AM Marketing
Column: Do loyalty programs promote brand growth?

Column: Do loyalty programs promote brand growth?

Evolution of loyalty programs.
Beau Ushay Mar 20 2023 9:56AM Marketing
Loyalty programs change customer behaviour: McKinsey

Loyalty programs change customer behaviour: McKinsey

Retail and grocery loyalty programs thriving.
Athina Mallis Feb 13 2023 2:44PM Finance
Digital loyalty programs members to exceed 32 billion by 2026: Juniper

Digital loyalty programs members to exceed 32 billion by 2026: Juniper

33 percent growth from 2022.
Digital Nation Staff Jun 21 2022 12:32PM Finance
Kmart Australia stands up consent-as-a-service platform

Kmart Australia stands up consent-as-a-service platform

Creates a central view of customer consent data.
Ry Crozier May 16 2022 12:55PM Cloud
Woolworths adds QR code payments to its loyalty app

Woolworths adds QR code payments to its loyalty app

New payment option for Everyday Rewards.
Ry Crozier May 11 2022 2:47PM Finance
Starbucks set to launch loyalty NFT

Starbucks set to launch loyalty NFT

NFT collection to launch later this year.
Athina Mallis May 9 2022 11:03AM Emerging Tech
Appetite for crypto from loyalty rewards grows

Appetite for crypto from loyalty rewards grows

Gen Z and Gen Y most interested in crypto rewards.
Athina Mallis May 5 2022 12:43PM Emerging Tech
Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty creates a strong bond between retailer and consumer: Salesforce VP

Loyalty is important for a retailer.
Athina Mallis Apr 11 2022 7:00AM Marketing
Consumer credit card rewards to exceed $108bn by 2026 as retailers leverage loyalty benefits: Juniper

Consumer credit card rewards to exceed $108bn by 2026 as retailers leverage loyalty benefits: Juniper

15 percent growth driven by adoption of co-branded credit cards.
Athina Mallis Mar 22 2022 11:11AM Finance
Loyalty program success depends on activity not volume

Loyalty program success depends on activity not volume

Interaction and personalisation are key focus areas for 2022.
Andrew Birmingham , Velvet-Belle Templeman Dec 15 2021 3:34PM Marketing
With data privacy, loyalty programs should not assume consumers are along for the ride

With data privacy, loyalty programs should not assume consumers are along for the ride

A dangerous row to hoe.
Andrew Birmingham Dec 9 2021 7:47AM Governance
COVER STORY: The best loyalty programs remove friction across the whole life cycle

COVER STORY: The best loyalty programs remove friction across the whole life cycle

Brands need to manage a dozen key moments.
Andrew Birmingham Dec 8 2021 8:20AM Marketing
Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Reward, promote and engage.
Andrew Birmingham , Velvet-Belle Templeman Dec 7 2021 7:00AM Marketing
Flybuys builds data sharing platform

Flybuys builds data sharing platform

Aims to get consumer data to retailers faster.
Kate Weber Sep 30 2021 12:45PM Strategy
Digital fitness helps Kmart Australia, PAS Group through the pandemic

Digital fitness helps Kmart Australia, PAS Group through the pandemic

Cloud skills, digital marketing and loyalty programs proved valuable.
Brad Howarth Jul 22 2021 5:02PM Digital Nation
Flybuys migrates to cloud

Flybuys migrates to cloud

Rebuilds IT environment post-Coles demerger.
Tess Bennett Nov 23 2020 6:40AM Strategy
Loyalty schemes on runway for data harvesting reset: ACCC

Loyalty schemes on runway for data harvesting reset: ACCC

Automatic profile linking to payment cards under threat.
Justin Hendry Dec 3 2019 1:55PM Strategy
Virgin Australia predicts personalisation hit from data use crackdown

Virgin Australia predicts personalisation hit from data use crackdown

Says it's being held to higher standard than law requires.
Ry Crozier Oct 16 2019 7:08AM Storage
Woolworths ponders opening up on its data use

Woolworths ponders opening up on its data use

As regulators target loyalty data lakes.
Ry Crozier Oct 11 2019 7:07AM Storage

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