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Home
brand
brand
It's about the customer, not you, says Boost Juice founder, Janine Allis
‘When others say no, say yes.’
Velvet-Belle Templeman
Oct 10 2022 6:30AM
Marketing
Brand key to search and social performance
Fundamentals of brand building haven’t changed.
Velvet-Belle Templeman
Aug 3 2022 3:34PM
Marketing
AFL, Crypto.com deal raises questions about brand purpose and duty of care
How much risk is too much risk for brand alignment?
Athina Mallis
Jan 21 2022 8:00AM
Marketing
Mini-documentary: Loyalty programs focus on ease of use to drive engagement
Reward, promote and engage.
Andrew Birmingham
,
Velvet-Belle Templeman
Dec 7 2021 7:00AM
Marketing
Brand purpose takes centre stage: Edelman Australia CEO
Trust is now core to the value propositon.
Andrew Birmingham
,
Velvet-Belle Templeman
Oct 7 2021 7:00AM
Finance
Purposeful brands empower risk taking: Minderoo
Individual and brand values should align.
Velvet-Belle Templeman
,
Tom Duvall
Oct 6 2021 1:00PM
Marketing
Case Study: Brand transformation leads to martech consolidation at Criteria Corp
Consolidates three brands into one.
Velvet-Belle Templeman
,
Tom Duvall
Oct 6 2021 1:00PM
Marketing
Intel abandons McAfee brand
John McAfee pleased.
Jim Finkle
Jan 8 2014 12:12PM
Security
Navigating the 'new CIO' startup period
Comment: Brand new CIO? Here's what to expect.
Diane Morello
Sep 8 2011 1:45PM
Strategy
File-sharing sites notched 53 billion visits in 2010: study
Rapidshare threatens legal action against authors for damage to their brand.
Liz Tay
Jan 13 2011 1:27PM
Strategy
Microsoft eyes enterprise handheld market
Company unveils roadmap to extend Embedded CE brand to businesses.
Miya Knights
Jun 19 2010 3:09PM
Hardware
Analysis: Can Apple still be the challenger brand?
Ten ways Apple is looking more and more like Microsoft.
Darren Winterford
May 8 2010 12:17AM
Strategy
SafeChat to censor workplace tweets
Filter to monitor conversations in the cloud.
Liz Tay
May 6 2010 7:01AM
Security
Brand power can fix rogue AV issue: Microsoft
Fake AV the 'greatest threat to Australian users'.
Munir Kotadia
Oct 22 2009 6:43AM
Security
Secondhand Dells popular with Twitterati
@DellOutlet passes a million followers
Nate Cochrane
Aug 17 2009 10:59AM
Strategy
Facebook URLs raise cybersquatting fears
Facebookâs newly launched personalised URLs feature has already come under fire from experts who have said it could be open to abuse by cybersquatters.
Phil Muncaster
Jun 15 2009 6:56AM
Software
Google is top brand
Google continues to dominate a list of the brands in the world, according to list creators, and brand management company, Millward Brown Optimor.
Staff Writers
Apr 22 2008 3:21PM
Networking
Brand loyalty on the decrease
Almost half of all shoppers display no loyalty to a favourite brand if a competitor is running a special offer, according to recent research by business intelligence developer Cognos.
Staff Writers
Nov 1 2007 11:30AM
Software
eBay most common brand in phishing scams
PayPal and eBay are easily the most common brands used in online scams, a PhishTank report reveals.
Dan Kaplan
Oct 12 2007 10:52AM
Security
Cisco to kill off Linksys brand
Networking firm Cisco is planning to kill off the Linksys name as it brings its entire range of products under its own brand.
Matt Chapman
Jul 31 2007 7:10AM
Networking
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