brand

It's about the customer, not you, says Boost Juice founder, Janine Allis

It's about the customer, not you, says Boost Juice founder, Janine Allis

‘When others say no, say yes.’
Velvet-Belle Templeman Oct 10 2022 6:30AM Marketing
Brand key to search and social performance

Brand key to search and social performance

Fundamentals of brand building haven’t changed.
Velvet-Belle Templeman Aug 3 2022 3:34PM Marketing
AFL, Crypto.com deal raises questions about brand purpose and duty of care

AFL, Crypto.com deal raises questions about brand purpose and duty of care

How much risk is too much risk for brand alignment?
Athina Mallis Jan 21 2022 8:00AM Marketing
Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Mini-documentary: Loyalty programs focus on ease of use to drive engagement

Reward, promote and engage.
Andrew Birmingham , Velvet-Belle Templeman Dec 7 2021 7:00AM Marketing
Brand purpose takes centre stage: Edelman Australia CEO

Brand purpose takes centre stage: Edelman Australia CEO

Trust is now core to the value propositon.
Andrew Birmingham , Velvet-Belle Templeman Oct 7 2021 7:00AM Finance
Purposeful brands empower risk taking: Minderoo

Purposeful brands empower risk taking: Minderoo

Individual and brand values should align.
Velvet-Belle Templeman , Tom Duvall Oct 6 2021 1:00PM Marketing
Case Study: Brand transformation leads to martech consolidation at Criteria Corp

Case Study: Brand transformation leads to martech consolidation at Criteria Corp

Consolidates three brands into one.
Velvet-Belle Templeman , Tom Duvall Oct 6 2021 1:00PM Marketing
Intel abandons McAfee brand

Intel abandons McAfee brand

John McAfee pleased.
Jim Finkle Jan 8 2014 12:12PM Security
Navigating the 'new CIO' startup period

Navigating the 'new CIO' startup period

Comment: Brand new CIO? Here's what to expect.
Diane Morello Sep 8 2011 1:45PM Strategy
File-sharing sites notched 53 billion visits in 2010: study

File-sharing sites notched 53 billion visits in 2010: study

Rapidshare threatens legal action against authors for damage to their brand.
Liz Tay Jan 13 2011 1:27PM Strategy
Microsoft eyes enterprise handheld market

Microsoft eyes enterprise handheld market

Company unveils roadmap to extend Embedded CE brand to businesses.
Miya Knights Jun 19 2010 3:09PM Hardware
Analysis: Can Apple still be the challenger brand?

Analysis: Can Apple still be the challenger brand?

Ten ways Apple is looking more and more like Microsoft.
Darren Winterford May 8 2010 12:17AM Strategy
SafeChat to censor workplace tweets

SafeChat to censor workplace tweets

Filter to monitor conversations in the cloud.
Liz Tay May 6 2010 7:01AM Security
Brand power can fix rogue AV issue: Microsoft

Brand power can fix rogue AV issue: Microsoft

Fake AV the 'greatest threat to Australian users'.
Munir Kotadia Oct 22 2009 6:43AM Security
Secondhand Dells popular with Twitterati

Secondhand Dells popular with Twitterati

@DellOutlet passes a million followers
Nate Cochrane Aug 17 2009 10:59AM Strategy
Facebook URLs raise cybersquatting fears

Facebook URLs raise cybersquatting fears

Facebook’s newly launched personalised URLs feature has already come under fire from experts who have said it could be open to abuse by cybersquatters.
Phil Muncaster Jun 15 2009 6:56AM Software
Google is top brand

Google is top brand

Google continues to dominate a list of the brands in the world, according to list creators, and brand management company, Millward Brown Optimor.
Staff Writers Apr 22 2008 3:21PM Networking
Brand loyalty on the decrease

Brand loyalty on the decrease

Almost half of all shoppers display no loyalty to a favourite brand if a competitor is running a special offer, according to recent research by business intelligence developer Cognos.
Staff Writers Nov 1 2007 11:30AM Software
eBay most common brand in phishing scams

eBay most common brand in phishing scams

PayPal and eBay are easily the most common brands used in online scams, a PhishTank report reveals.
Dan Kaplan Oct 12 2007 10:52AM Security
Cisco to kill off Linksys brand

Cisco to kill off Linksys brand

Networking firm Cisco is planning to kill off the Linksys name as it brings its entire range of products under its own brand.
Matt Chapman Jul 31 2007 7:10AM Networking

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