IT and communications firms take the majority of places in the top ten, grabbing six slots. As well as the aforementioned 1st and 3rd place firms, China Mobile is 5th, IBM 6th, Apple 7th and Nokia is 9th.
Overall technology firms have performed the best, and grabbed 28 slots in the top 100. According to Millward Brown they out-performed all other companies, and had brand value growth of US$187.5 billion.