adobe summit

Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

Analysis: Personalisation was a myth says Adobe APAC president, but not anymore

First-party data has changed personalisation.
Andrew Birmingham , Athina Mallis Mar 24 2022 9:50AM Finance
Australian companies are facing integration challenges: Adobe head of digital

Australian companies are facing integration challenges: Adobe head of digital

There is a gap between tech leaders and laggards.
Athina Mallis Mar 22 2022 3:36PM Emerging Tech
Partnership building key to implementing first-party data: Carsales GM

Partnership building key to implementing first-party data: Carsales GM

Stephen Kyefulumya, GM at Carsales spoke at the Adobe Summit.
Athina Mallis Mar 21 2022 2:50PM Finance

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