Wing launches on-demand delivery service in Queensland

On-demand drone delivery service Wing has partnered with DoorDash to launch its service in the City of Ipswich, Queensland.

This collaboration is a part of the partnership between Wing and the Ipswich City Council to strengthen its local economy.

While Wing has traditionally provided delivery services directly to residential and business customers, the company is now accelerating its partnerships with real estate and logistics businesses to expand delivery options, making fast drone delivery affordable and sustainable.

Wing has established a hub for drone deliveries at Mirvac's Orion Springfield Central shopping centre in the Ipswich area.

The new operations centre makes it possible for local restaurants and retailers to provide food and essentials to the surrounding communities.

Nicole Jonic, economic and industry development committee chairperson and division 2 councillor said the council's Office of Economic Development had worked closely with Wing to help it take flight in Ipswich.

“The Council helped in analysing possible launch sites, taking into account the feasibility of local business and customers. We were also able to facilitate introductions to local landowners and connected Wing representatives with local chambers of commerce,” she said.

Simon Rossi, general manager at Wing Australia said businesses need to be able to offer a range of delivery options, with the most appropriate option selected depending on the weight and size of the package.

“On-demand drone delivery helps address the costly last-mile delivery challenge for lightweight goods. It reduces road congestion and emissions while creating new economic opportunities for retailers and communities," he said.

Teresa Harding Ipswich mayor said, “Encouraging new services such as drone deliveries will contribute to the economic growth of Ipswich.”

The initiative also emphasises Mirvac's focus on supporting retailer growth and consumer experience. While DoorDash said it creates a quick, efficient option for smaller orders and frees up their teams to focus on larger deliveries.

Wing plans to continue identifying retail properties and high-demand regions in urban areas where drone delivery can add customer value.

The service is available now to customers via ‘DoorDash Air’.