Web3 streaming platform Fireside expands into sports

Web3 streaming platform Fireside is expanding into sports and esports and has appointed Kevin Endsley as head of partnerships for sports, gaming and news.

The company announced its expansion into sports with the launch of several new sports personalities who have joined the platform, including former NFL athletes, fantasy sports experts and sports culture commentators.

Endsley brings to Fireside more than 15 years of experience driving growth for some of the most prominent sports media properties. As VP of entertainment relations at World Wrestling Entertainment (WWE), Endsley oversaw the franchise’s numerous sports integrations and managed relationships with leading talent.

Endsley also notably led the development and growth of original franchises at Golf Channel, an NBC Sports Group division. In his new position with Fireside, Endsley will oversee strategic partnerships and the recruitment of top sports figures to the platform.

Fireside said it empowers athletes, brands, and sports organisations to launch next-generation entertainment networks with a membership model that allows their fans to have an unparalleled level of access.

According to Fireside, it offers audiences a truly unique and immersive experience. With Fireside, fans can enjoy behind-the-scenes access to their favourite athletes and stars and enable them to be part of the show in real-time.

Falon Fatemi, CEO and co-founder at Fireside said, “Sports is so much more than just the game. It’s about the stories, the experiences, the moments and Fireside empowers the athletes to engage with their fandoms in an unprecedented way.

“Kevin’s experience has been at the intersection of sports, entertainment, and content and deeply understands what it takes to turn athletes, brands, and sports organisations into the studio, networks, and streaming services of the future.”

Endsley said, “Athletes have been helping build other platforms for years, but now it’s time for them to build their own and Fireside gives them that opportunity.

“I am excited to join a company that is trailblazing the path for the next generation of media companies and can’t wait to create incredible partnerships with athletes and sports influencers that will allow fans to experience fandom at a whole new level.”

Endsley joins Fireside amid a period of rapid growth for the company. Since its launch less than a year ago, dozens of all-star entertainers and creators have launched shows and entertainment networks on Fireside.

Fireside is co-founded by Falon Fatemi and Mark Cuban.