US senators ask Amazon CEO if 'Amazon's Choice' deceives consumers

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US senators ask Amazon CEO if 'Amazon's Choice' deceives consumers

Concern over "arbitrary" attribution.

Two US senators asked Amazon chief executive Jeff Bezos on Monday how the "Amazon's Choice" badge on certain products is determined and whether the mark deceives consumers into purchasing "products of inferior quality." "We are concerned the badge is assigned in an arbitrary manner, or worse, ...

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amazon jeff bezos strategy

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