Mastercard launches Web3-based music accelerator program

Mastercard has launched its Web3-based artist accelerator program aimed to connect artists, mentors and fans.

The Mastercard Artist Accelerator program will prepare five emerging artists—such as musicians, DJs, producers—with the tools, skills, and access to forge their own musical paths in the digital economy.

The artists will gain exclusive access to special events, music releases and more. A curriculum will teach the artists how to build (and own) their brand through Web3 experiences like minting NFTs, representing themselves in virtual worlds and establishing an engaged community.

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Designed as a space for creators to come together and grow their music communities, the Mastercard Artist Accelerator also invites fans to have a seat at the table.

The Mastercard Music Pass, a limited edition NFT, will give holders access to the exclusive Web3 x Music educational materials, resources through collaborations and priceless experiences – in real life and the metaverse.

Raja Rajamannar, chief marketing and communications officer at Mastercard said, “With the Mastercard Artist Accelerator, we are expanding access and driving connections further with cutting-edge Web3 technology.

“Our vision is to bridge passion and purpose, spotlighting amazing emerging artists and creating an interactive community that allows participants to learn, experiment and grow together.”

Announced at CES, Mastercard has tapped the Polygon blockchain to power these fan-driven artist experiences.

Ryan Wyatt, CEO of Polygon Studios said, “Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms.

“The Mastercard Artist Accelerator not only shows the power of brands embracing this new space, it provides tools that can educate consumers on how to participate. This is an important step forward in opening up the benefits of Web3 to more people.”

Mastercard has previously worked with other brands in the Web3 space creating customisable credit cards and crypto-linked cards.