Blume will be based at Zuji's Singapore HQ.
Zuji kicked off in July this year in Australia and Singapore, claims 100,000 members and has alliances with ninemsn and Yahoo.
The portal is a joint venture between 16 airlines operating in Asia-Pacific and online travel service Travelocity.com.
The airlines are All Nippon Airways, Cathay Pacific Airways, China Airlines, EVA Airways, Garuda Indonesia, Hong Kong Dragon Airlines, Japan Air System, Japan Airlines, Malaysia Airlines, Northwest Airlines, Philippine Airlines, Qantas Airways, Royal Brunei Airlines, SilkAir, Singapore Airlines and United Airlines.
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