The service from Playboy.com offers a free set of 12 non-nude model wallpapers, a separate photo album and additional photos.
It also contains a one-hour episode of Playboy Radio's The Playmate Hour and a video customised for the iPhone.
John Thomas, editor of Playboy.com, said: "With so much buzz surrounding the all-in-one Apple iPhone, we knew we had to develop something specifically designed just for this device."
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