Disney Music Group launches virtual musical experience

Disney Music Group and experiential e-commerce platform Obsess have launched an immersive store, the Disney Music Emporium virtual experience.

The immersive online store embraces the metaverse and gives its fans a virtual way to discover, listen to, learn about and easily purchase soundtracks and songs from Disney’s extensive catalogue.

Obsess is a participant in the 2022 Disney Accelerator, a business development program designed to accelerate the growth of innovative companies from around the world.

Neha Singh, founder and CEO of Obsess said, “We’re so excited to bring the wonder of Disney music to fans in a new way and for Disney Music Group to use the Obsess platform to create this immersive Web3 experience.

“As Disney prepares to celebrate its 100th anniversary, this Disney Music Emporium virtual environment honours the company’s musical history while providing visitors with a thoroughly modern brand and sensory experience.”

The Disney Music Emporium virtual experience offers an extensive selection of Disney film and TV soundtracks on CD and vinyl formats in addition to rich content, including a timeline with musical highlights from 100 years of Disney history.

Visitors can click to learn about and listen to music from Disney’s 1928 debut of Mickey and Minnie Mouse, Steamboat Willie, the first cartoon released with synchronised sound, 1937’s Snow White and the Seven Dwarfs and 1940’s Fantasia, with a score performed by The Philadelphia Orchestra.

Ken Bunt, president of Disney Music Group said, “We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests.”

Disney Music Emporium virtual experience visitors can also directly connect to the Disney Hits podcast on their favourite streaming service through the virtual store, as well as to Walt Disney Records’ curated playlists featuring songs from the entire Disney film and TV catalogue.