Coinbase expands product suite in Australia

Crypto platform Coinbase has expanded its services in Australia with new product features to help its customers navigate the world of cryptocurrency.

Heading the expansion in Australia, John O’Loghlen was recently appointed as country director. He was previously the regional director of Ant Group.

With Coinbase expanding its offering in Australia, local users will be able to buy, sell and trade crypto with new PayID features enabling them to top up their accounts from Australian bank accounts.

Australian customers will get access to Retail Advanced Trading, providing more advanced traders with in-depth technical analysis of crypto markets. Finally, Coinbase will offer 24/7 in-app chat support to Australian customers. 

O’Loghlen said Australians are some of the world’s earliest adopters of digital currencies and are savvy investors.

“They trusted Coinbase as one of the first platforms to enable and facilitate their crypto investments and now we’re elevating their experience to use the platform locally. With over 200 assets available on the Coinbase Exchange, Australian customers now have broader and seamless access to the crypto ecosystem,” he explained.

Coinbase has incorporated a local entity, Coinbase Australia Pty Ltd, and obtained registration and enrolment with the Australian Transaction Reports and Analysis Centre (AUSTRAC) to provide digital currency exchange services.

Coinbase already has strong ties in the Australian market as a member of Blockchain Australia, the country’s peak industry network for businesses implementing or evaluating blockchain technology.

Additionally, Coinbase has partnered with local payments innovator Zepto to power its Australian currency on-ramp and off-ramp services in Australia.

Meanwhile, the Coinbase Institute collaborated on a paper with RMIT’s Blockchain Innovation Hub, one of the pre-eminent global blockchain groups, to assess the opportunities of Web3 technologies for the Australian economy.

Coinbase has also invested in the Australian Web3 and crypto ecosystem through Coinbase Ventures; its portfolio includes local leaders: ImmutableX, CoFiX, Synthetix, Block Earner, and CryptoTaxCalculator.