ACCC takes Telstra to court over "misleading" Next G ads

By

The Australian Competition and Consumer Commission (ACCC) has announced its intention to start Federal Court proceedings against Telstra over a spate of Next G advertisements it has deemed “misleading”.

ACCC takes Telstra to court over "misleading" Next G ads
The court action comes just weeks after the ACCC issued Telstra with a recommendation to amend its Next G advertising campaign, which the watchdog believed was misleading.

The campaign in question raised the ire of the ACCC for including taglines in advertising materials such as "Everywhere you need it" and "covers the entire country".

"The ACCC had particular concerns about Telstra's unqualified use of the taglines ‘Everywhere you need it’ and ‘Get the coverage you need with Telstra's Next G network’, when the whole of Australia is not covered and coverage is not always available where consumers need it," said ACCC Chairman, Graeme Samuel in a media statement detailing the initial recommendation.

Telstra, at the time, said it removed the campaign some months before the complaint was issued.

The ACCC said the ad campaign contravened sections 52 and 53 of the Trade Practices Act 1974 and alleged that Telstra had engaged in misleading or deceptive conduct through its advertising for the Next G mobile network.

A date is yet to be set for the hearing but in the meantime the ACCC is seeking an injunction to restrain Telstra from using similar claims until the case is settled.
Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Most Read Articles

NBN Co to "rationalise" some access technologies entirely

NBN Co to "rationalise" some access technologies entirely

Telstra to axe 550 roles including in enterprise business

Telstra to axe 550 roles including in enterprise business

Vocus receives government nod for TPG Telecom deal

Vocus receives government nod for TPG Telecom deal

Optus' first AI chief Samantha Lawson exits

Optus' first AI chief Samantha Lawson exits

Log In

  |  Forgot your password?