Thousands of Sydneysiders lined up overnight outside Optus, Telstra, VHA and Apple retailers to get their hands on Apple's latest smartphone.
on Jul 30 2010 10:34AM
Camping out outside the Optus store.
A long wait. Yellow beanies and scarves courtesy of Optus.
An Optus car drives by.
This guy appeared to be the first customer in the Optus queue - but somehow wasn't the man the telco dragged out for the press later. Ripped off!
Former Destiny's Child singer Kelly Rowland.
The first Optus customer signs a contract.
Optus' first customer.
Celebration.
Optus customers filling out forms in the street. Many chose to leave once they saw how slow the queue was progressing.
Michael Smith, head of consumer at Optus.
The queue at the Apple store.
The queue at the Apple store.
Customers wait outside the Telstra store for a midnight opening, as the first few of the Apple faithful camp out across the street in front of the glass facade of the Apple store.
Telstra's 'Masterchef' theme didn't attract big numbers, but at least customers were well fed.