Webjet Group appoints tech-based marketing chief

Webjet Group has appointed Oonagh Flanagan as its first chief marketing officer in Australia as it enters a “new era of brand growth and digital innovation”.

Oonagh Flanagan.

CEO and managing director Katrina Barry, told Digital Nation the appointment "reflects the step-change we’re making as a standalone, ASX-listed travel business."

“We’re entering a new era of brand growth and digital innovation, and this role is key to accelerating our FY30 strategy across Australasia,” Barry said.

Flanagan will lead the marketing strategy for Webjet OTA in Australia and New Zealand, while also advancing loyalty initiatives across Webjet Group.

“The role is designed to harness the full potential of our marketing technology stack, using data-driven insights and technologies to enhance customer engagement and brand strength across Australasia," Barry said.

“This also includes exploring pathways for how artificial intelligence can further improve marketing efficiency, personalisation, and productivity."

Flanagan joins from Funlab, the company responsible for entertainment venues such as Strike, Holey Moley, Archie Brothers, Hijinx Hotel, B. Lucky & Sons and La Di Darts in Australia, New Zealand and the US.

“Her track record at Funlab, where she delivered strong brand growth powered by martech and data, made her a standout candidate," Barry said.

“She will report directly into me, and I’m thrilled to have her onboard to help shape the next chapter of the Webjet brand and support our broader FY30 growth ambitions."

Webjet announced the creation of the role earlier this year, with Barry stating at the time the "creation of the chief marketing officer role highlights our ambition to accelerate growth and drive innovation across marketing, loyalty, digital platforms, and ecommerce."

Flanagan announced her departure on LinkedIn, ending four years with Funlab.

Digital Nation understands Funlab's technology and digital transformation work, which includes AI experimentation plans, has been moved to its chief technology officer, Ben Wild.