next best conversation

Macquarie Bank looks to enable next-best action

Macquarie Bank looks to enable next-best action

Taking advantage of closer ties between Salesforce and Tableau tooling.
Ry Crozier May 18 2021 12:06PM Financial Services
CBA prompts 600,000 customers to spend unused credit card points

CBA prompts 600,000 customers to spend unused credit card points

As data-driven conversations shift bank's thinking.
Ry Crozier Oct 28 2019 12:58PM Financial Services
NAB scales up next best conversation to 3500 bankers

NAB scales up next best conversation to 3500 bankers

After small business banking pilot delivers 100 percent revenue uplift.
Ry Crozier Apr 9 2019 12:34PM Financial Services
HSBC Australia avoids customer heat in online banking switch

HSBC Australia avoids customer heat in online banking switch

Multi-year project to personalise outreach.
Ry Crozier Jul 6 2018 6:56AM Financial Services
CBA system suggests 20m customer conversations a day

CBA system suggests 20m customer conversations a day

Scales up suggestion engine with AI stack.
Ry Crozier Jun 15 2018 7:04AM Software

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