branding

Dell Vostro 'largely a branding exercise'

Dell Vostro 'largely a branding exercise'

Dell's newly launched Vostro initiative "looks more like a branding exercise than a finely tuned small business strategy", according to Gartner.
Robert Jaques Jul 18 2007 12:50PM Strategy
Apple cans AppleCentre branding

Apple cans AppleCentre branding

Apple has begun phasing out the AppleCentre retail outlet brand name and will ask partners to reapply for their certifications.
Tim Lohman Aug 1 2006 12:53PM Hardware
Branding a major challenge to ICT industry: AIIA

Branding a major challenge to ICT industry: AIIA

The local ICT industry has flagged brand positioning as its primary marketing challenge in the year ahead.
Staff Writers Mar 3 2006 3:00PM Strategy

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