SAP swoops on Qualtrics before float

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SAP swoops on Qualtrics before float

Takes out customer metrics specialist.

Germany's SAP said on Sunday it was buying Qualtrics International for US$8 billion in cash, pre-empting a planned stock market listing by the US-based company that specialises in surveying consumers online. The agreed deal, SAP's biggest since it bought travel and expense management firm Concur ...

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