Optus finds size matters on wireless access

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Optus finds size matters on wireless access

A new survey commissioned by Optus Business has found that Australia's largest organisations are more likely to provision staff with laptops while smaller companies give employees smartphones.

Optus commissioned Jones Donald Strategy Partners to poll 251 Australians organisations with over 200 staff about their current and future wireless needs and found that a company's size has much to do with what technology they provision staff.

The survey found that there is far greater penetration of wireless data cards for laptops in organisations with over 2000 employees (37 per cent) compared to smaller enterprises with under 500 staff (11 per cent).

But when looking at smartphone penetration, the reverse is true.

Over half (59 per cent) of organisations with between 200 and 500 staff provision staff with smartphones, compared with a quarter (26 per cent) of large enterprises with over 2000 staff.

"Larger organisations are strategically more likely to give staff a device that covers everything they need," said Scott Mason, acting marketing director for Optus Business.

"Smaller companies are looking for productivity gains too, but particularly at executive level and amongst the mobile sales team."

"Where the study says a lot in terms of penetration, it says nothing for the depth of penetration," he conceded.

The study also showed that 87 per cent of smart phone uses use their devices for mobile e-mail, 80 per cent for web browsing and 74 per cent for instant messaging.

In the next 24 months, survey respondents expect to take on what Mason calls "a second wave" of smartphone applications, such as CRM (from 17 per cent today to 34 per cent in two years) and ERP (from 24 per cent to 32 per cent).

Mason thus considers 2009 to be "the year enterprise applications became truly mobile."


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