Microsoft hopes that bundling the toolbar will allow the company to leverage Sun's huge market share with Java to reach new users for the search service. The company estimates that Java has some 800 million users worldwide.
"This agreement with Sun Microsystems is another important milestone in our strategy to secure broad-scale distribution for our search offering, enabling millions more people to experience the benefits of Live Search," said Microsoft online audience senior vice president Yusuf Mehdi.
"With the vast array of Java software-based Web applications that are downloaded every month, this deal will expose Live Search to millions more internet users and drive increased volume for our search advertisers."
Microsoft has long been looking for new avenues to expand the reach of its search service and the advertising dollars it generates. The acquisition of search reach and advertising revenues were the prime factor in Microsoft's decision to attempt to acquire Google.
.png&h=140&w=231&c=1&s=0)
.png&w=100&c=1&s=0)
Private AI vs Public AI: How your organisation can securely adopt AI without compromise and excessive cost
iTnews Benchmark Security Awards 2025
Digital Leadership Day Federal
Government Cyber Security Showcase Federal
Government Innovation Showcase Federal
.jpg&h=271&w=480&c=1&s=1)
.jpg&h=140&w=231&c=1&s=0)
.jpg&h=140&w=231&c=1&s=0)
