Microsoft faces a big challenge in the online world, according to the firm's head of online services.
Steve Berkowitz, senior vice president of Microsoft's Online Services Group, admitted in an interview with the International Herald Tribune that the software giant had made errors in its online strategy.
Microsoft had focused too much on making snazzy software, such as its 3D mapping service, rather than creating a search engine that people want to use, according to Berkowitz.
"A lot of decisions were driven by technology, and not driven by the consumer," he told the paper. "It is not always the best technology that wins, it is the best experience."
Berkowitz added that he is unsure whether Microsoft's new Live set of services are running under a strong enough brand name. "I don't know if Live is the right name," he told the Tribune.
In light of this, Berkowitz has decided to keep the MSN name since it is used by 430 million people around the world.
Microsoft faces uphill battle against Google
By
Will Head
on Dec 12, 2006 9:46AM
Redmond's head of online admits to 'errors in online strategy'.
Got a news tip for our journalists? Share it with us anonymously here.
Partner Content
Promoted Content
Why simplicity is the winning formula for CX success
Promoted Content
COVID has sped up 'data gravity': how can IT leaders respond?
Promoted Content
Why educators should partner rather than compete with EdTech
Promoted Content
Why Australia’s governments need to expand their data boundaries
Sponsored Whitepapers
10 questions to ask before you select a Network Performance Management tool
Innovate faster. Why accelerating change is a CIO's biggest challenge.
Unlock faster time-to-revenue using Adobe digital document processes
How Security as Code changes development and deployment for the cloud
Tackle new ITSM priorities with this seven-step Micro Focus guide
