John Deere taps tractor-hailing tech in bid to break ground in Africa

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John Deere taps tractor-hailing tech in bid to break ground in Africa

Tractor-as-a-Service.

It's ride-hailing, farm style. Deere & Co is teaming up with the "Uber of tractors" in Africa and betting on a future where farmers summon machines with the touch of a button. The world's leading farm equipment maker is outfitting its tractors with startup Hello Tractor's technology, which ...

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