IKEA store operator buys startup to boost virtual home decorating tools

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IKEA store operator buys startup to boost virtual home decorating tools

Snaps up Geomagical Labs to give customers more options when trying out furniture.

Ingka Group, the owner of most IKEA stores worldwide, has bought Geomagical Labs so it can use the US startup's technology to give customers more options when trying out furniture in a virtual version of their homes. Ingka Group, which operates in 30 markets around the world, said it would ...

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