IKEA store operator buys startup to boost virtual home decorating tools

By

Snaps up Geomagical Labs to give customers more options when trying out furniture.

IKEA store operator buys startup to boost virtual home decorating tools
Ingka Group, the owner of most IKEA stores worldwide, has bought Geomagical Labs so it can use the US startup's technology to give customers more options when trying out furniture in a virtual version of their homes. Ingka Group, which operates in 30 markets around the world, said it would ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Most Read Articles

Google Cloud outage hits platforms

Google Cloud outage hits platforms

Curtin University makes headway on 'radical' tech shakeup

Curtin University makes headway on 'radical' tech shakeup

CBA looks to GenAI to assist 1200 'security champions'

CBA looks to GenAI to assist 1200 'security champions'

AWS to expand data centres in Sydney and Melbourne

AWS to expand data centres in Sydney and Melbourne

Log In

  |  Forgot your password?