Fintech Klarna using GenAI to cut marketing costs

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Saving about $15 million in costs annually.

Fintech Klarna using GenAI to cut marketing costs
Fintech firm Klarna said it is using AI for purposes such as running marketing campaigns and generating images, saving about US$10 million ($15 million) in costs annually. The company has cut its sales and marketing budget by 11 percent in the first quarter, with AI responsible for 37 percent of ...

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