Fintech Klarna using GenAI to cut marketing costs

By
Follow google news

Saving about $15 million in costs annually.

Fintech Klarna using GenAI to cut marketing costs
Fintech firm Klarna said it is using AI for purposes such as running marketing campaigns and generating images, saving about US$10 million ($15 million) in costs annually. The company has cut its sales and marketing budget by 11 percent in the first quarter, with AI responsible for 37 percent of ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
financial servicesfintechklarna

Sponsored Whitepapers

2026 Engineering Reality Report
2026 Engineering Reality Report
How Kraft Heinz Transformed Planning with AI & 5 M+ Data Sets
How Kraft Heinz Transformed Planning with AI & 5 M+ Data Sets
Defend Your Network from the Next Generation of AI Threats
Defend Your Network from the Next Generation of AI Threats
Optus Enterprise Mobility
Optus Enterprise Mobility
Life After VMware: Scale Securely with mCloud by Micron21
Life After VMware: Scale Securely with mCloud by Micron21

Events

Most Read Articles

Westpac Intelligence Layer breaks cover

Westpac Intelligence Layer breaks cover
Suncorp creates a "clear execution roadmap" for agentic AI

Suncorp creates a "clear execution roadmap" for agentic AI
Westpac finishes replanning its Unite tech transformation

Westpac finishes replanning its Unite tech transformation
NAB elevates technology modernisation leader

NAB elevates technology modernisation leader
techpartner.news logo
Sydney-based AI-cloud waste startup raises $3m
Sydney-based AI-cloud waste startup raises $3m
Brennan uses NiCE to modernise its contact centre
Brennan uses NiCE to modernise its contact centre
Impact Awards: Tecala slashes customer response times for fintech IQumulate
Impact Awards: Tecala slashes customer response times for fintech IQumulate
Interactive introduces private cloud platform
Interactive introduces private cloud platform
Digital61 expands cybersecurity portfolio
Digital61 expands cybersecurity portfolio

Log In

  |  Forgot your password?