FIFA launches FIFA+ Collect NFT drop

FIFA is launching its own NFT collection, FIFA+ Collect featuring moments from the FIFA World Cup and FIFA Women’s World Cup.

FIFA+ Collect is powered by Algorand, the official blockchain platform of FIFA and which claims to be the technology of choice for over 2,000 global organisations, governments and digital-native decentralised finance applications. 

Given blockchain's notorious inefficiencies, Algorand says its platform is a low-cost, carbon-neutral blockchain accessible via multiple currencies and payment methods.

Launching later this month, FIFA+ Collect will release a range of initial collections and details of upcoming exclusive and limited-edition collections to be released soon.

From launch, FIFA+ Collect will be available across all web and mobile devices and in three language editions (English, French, and Spanish), with several additional languages to follow.

Romy Gai said the fandom is changing and football fans around the world engage with the game in new ways.

He said, “This exciting announcement makes FIFA collectibles available to any football fan, democratising the ability to own a part of the FIFA World Cup.

“Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favourite players, moments and more on new platforms.”

FIFA+ Collect will be available on FIFA+, the platform created by the code to connect football fans across the globe 'more deeply with the game they love.'

W. Sean Ford, interim CEO of Algorand said, “FIFA’s platform – via a truly decentralised and scalable public blockchain – is the first tangible representation of the technical partnership recently announced between FIFA and Algorand.

“The commitment FIFA has made to bridge to Web3 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans around the world.”

FIFA joins the likes of other brands such as Tiffany and Co, the AFL and Queensland Rugby League Club in launching their own NFT line.