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Delta Air assures US lawmakers it will not personalise fares using AI

By David Shepardson

Aug 5 2025 6:30AM

Use of AI-based revenue management tech under spotlight.

Delta Air assures US lawmakers it will not personalise fares using AI

Delta Air Lines has said it will not use artificial intelligence to set personalised ticket prices for passengers after facing sharp criticism from US lawmakers and broad public concern. Last week, US democratic senators Ruben Gallego, Mark Warner and Richard Blumenthal said they believed the ...

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