Crypto platform Zipmex partners with NRL and A-League teams

Digital assets platform Zipmex has partnered with three rugby league teams and two football clubs to deepen their relationship with the Australian market and foster crypto adoption through engagement initiatives.

The NRL teams include Penrith Panthers Rugby League Football Club and Central Coast Mariners Football Club, as well as community teams. The soccer teams include Wyong Rugby League Football Club, Penrith Brothers Rugby League Football Club and Penrith Rovers Football Club.

Zipmex will host a series of educational workshops within sports communities to improve crypto literacy for beginners, reinforcing its strength as a trusted source of information in Australia

As a digital assets platform trusted by millions of users within the region, the partnerships align with Zipmex's expansion plans and commitment to grow adoption in Australia.

For the Penrith Panthers Rugby League Football, as a sponsor Zipmex will actively participate in home games of Penrith Panthers and offer exclusive fan benefits to equip them to begin their crypto journey at Zipmex.

On-going offerings include airdrops of up to AU$500 worth of Bitcoin, giveaways of Ethereum and NFTs launched by NRL players such as Ryan Papenhuyzen and Kenny Bromwhich.

For the Central Coast Mariners Football Club, as an official sponsor Zipmex will make regular appearances at the A-League football matches to support the Central Coast Mariners and engage with audiences attending the game with a variety of crypto workshops.

Supporting Australian community rugby and football teams Additionally, Zipmex will support the growth of grassroot community clubs, including Wyong Rugby League Football Club, Penrith Brothers Rugby League Football Club and Penrith Rovers Football Club, and bring crypto education workshops to local communities. They will also actively participate in upcoming games.

Nathan Halliday, country manager of Zipmex Australia, said, “We are excited to partner with Penrith Panthers and Central Coast Mariners, both being some of the most community-focused professional sporting clubs in Australia, as well as three other local up-and-rising rugby leagues and football teams.

“We have expanded our sponsorships to support local communities in order to advocate easy crypto access for fans. We have always focused on education and these partnerships allow us to deeply engage with these communities and help them to get started with digital assets in a safe way.”

In addition to recent landmark partnerships with various top-tier entertainment and retail brands across Asia Pacific, the sports sponsorship deals in Australia are in line with Zipmex’s commitment to strategically expand its ecosystem in the region and advocate mass crypto adoption in the long-term.

 Most recently, Zipmex has secured an additional of US$11 million as part of its series B round from investors including B Capital, TNB Aura, Bank of Ayudhya’s Krungsri Finnovate, Master Ad, and MindWorks Capital, bringing its total funding to US$52 million.