Boomi appoints CFO, CRO and CMO

Boomi had added three women to their executive leadership through appointing a new chief financial officer, chief revenue officer and chief marketing officer.

Madeline Ling has been appointed as CFO, Marcy Campbell as CRO, and Fran Wilson as CMO.

The new leadership appointments come after Boomi's recent independence backed by premier private equity firms, Francisco Partners and TPG, in a US$4 billion transaction.

As a global software as a service (SaaS) category leader with more than 20,000 customers – Boomi has a user community of over 100,000 members, and a worldwide network of more than 800 partners.

David Meredith, CEO at Boomi said, “Boomi's recent launch as a standalone company – coupled with our high growth and cutting-edge, cloud-based technology – provides the opportunity to build our leadership team as part of a much larger expansion, with several hundred new hires coming onboard this year.

“Our industry-leading platform and award-winning culture enabled us to recruit top, globally-minded talent, with a demonstrated track-record of achievement, and a passion to accelerate our mission to make the world a better place by connecting everyone to everything, anywhere.”

Ling holds an MBA from Stanford Graduate School of Business, and brings nearly 25 years of experience leading equity-backed, global enterprise organisations through strategic and international growth.

She has held multiple CFO roles throughout her career, including international assignments overseas. Ling most recently served as corporate CFO for a Hellman and Friedman (H&F) PE-backed portfolio company, and held previous roles at VMware, The Boston Consulting Group, and Intel.

Campbell brings to Boomi over 30 years of experience leading large-scale, go-to-market organisations for global companies ranging from Fortune 500 to venture-backed technology firms. She most recently served as senior vice president at PayPal where she led global sales, professional services, and operations.

At Boomi, Campbell will spearhead the company’s revenue-generating strategies with a focus on driving fast growth, while continuing to deliver customer value.

With more than 20 years of successful experience in SaaS and B2B enterprise software organisations, Wilson provided marketing leadership through Red Hat’s initial public offering (IPO), and during its rapid revenue growth from US$400 million to more than US$4 billion, culminating in its sale to IBM for US$34 billion.