Atomic.io promotes Ben Styles to lead Australian business

Low-code customer experience tool Atomic.io has appointed former Xero and Flare executive Ben Styles to lead the Australian business.

He began with the company in April this year as an independent advisor and has now been appointed Atomic.io’s chief product and marketing officer.

Styles was the vice president of financial services for fintech Flare, recently acquired by MYOB, and was a product executive at Xero. He is also a board advisor to fintech Selfmade and was a non-executive director at Propel Ventures until mid this year.

According to Atomic.io’s chief executive Ben Pujji, “Styles is one of the tech sector’s most respected leaders and he has a strong track record of driving growth and product innovation across multiple SaaS companies that he’s been part of.

“Styles is our first Australian on the leadership team, will lead Atomic.io’s product-led expansion and focus on the significant global growth opportunities available to the company.”

Styles has been appointed to lead the company’s expansion into global markets following its recent $4.5 million Series A funding round and Australian expansion.

The funding round was led by Movac, with participation from director and existing shareholder Rod Drury, K1W1, Hoku, and a group of investors including Xero Co-founder Hamish Edwards and former Xero executives Paula Jackson, Alistair Grigg, Paul Williams, and Styles also participated in the round.

Commenting on his appointment Styles said, “Most of us might feel like the whole world has been taken online, yet only 10 percent of what we know can be solved by technology has been tackled, and in my experience, so many online and mobile software experiences are failing on customer engagement.

“There’s a huge opportunity for Atomic.io as a secure, embeddable, rapidly deployed, and cost-effective solution for marketers and product developers that can transform app-based customer engagement.”

Atomic.io customers include ANZ, Foodstuffs North Island, Kiwibank and BNZ.