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Home
loyalty
loyalty
More than half of loyalty members concerned about their data
According to the new For Love or Money survey.
Athina Mallis
May 16 2023 10:27AM
Marketing
Column: Do loyalty programs promote brand growth?
Evolution of loyalty programs.
Beau Ushay
Mar 20 2023 9:56AM
Marketing
Loyalty programs change customer behaviour: McKinsey
Retail and grocery loyalty programs thriving.
Athina Mallis
Feb 13 2023 2:44PM
Finance
Digital loyalty programs members to exceed 32 billion by 2026: Juniper
33 percent growth from 2022.
Digital Nation Staff
Jun 21 2022 12:32PM
Finance
Kmart Australia stands up consent-as-a-service platform
Creates a central view of customer consent data.
Ry Crozier
May 16 2022 12:55PM
Cloud
Woolworths adds QR code payments to its loyalty app
New payment option for Everyday Rewards.
Ry Crozier
May 11 2022 2:47PM
Finance
Starbucks set to launch loyalty NFT
NFT collection to launch later this year.
Athina Mallis
May 9 2022 11:03AM
Emerging Tech
Appetite for crypto from loyalty rewards grows
Gen Z and Gen Y most interested in crypto rewards.
Athina Mallis
May 5 2022 12:43PM
Emerging Tech
Loyalty creates a strong bond between retailer and consumer: Salesforce VP
Loyalty is important for a retailer.
Athina Mallis
Apr 11 2022 7:00AM
Marketing
Consumer credit card rewards to exceed $108bn by 2026 as retailers leverage loyalty benefits: Juniper
15 percent growth driven by adoption of co-branded credit cards.
Athina Mallis
Mar 22 2022 11:11AM
Finance
Loyalty program success depends on activity not volume
Interaction and personalisation are key focus areas for 2022.
Andrew Birmingham
,
Velvet-Belle Templeman
Dec 15 2021 3:34PM
Marketing
With data privacy, loyalty programs should not assume consumers are along for the ride
A dangerous row to hoe.
Andrew Birmingham
Dec 9 2021 7:47AM
Governance
COVER STORY: The best loyalty programs remove friction across the whole life cycle
Brands need to manage a dozen key moments.
Andrew Birmingham
Dec 8 2021 8:20AM
Marketing
Mini-documentary: Loyalty programs focus on ease of use to drive engagement
Reward, promote and engage.
Andrew Birmingham
,
Velvet-Belle Templeman
Dec 7 2021 7:00AM
Marketing
Flybuys builds data sharing platform
Aims to get consumer data to retailers faster.
Kate Weber
Sep 30 2021 12:45PM
Strategy
Digital fitness helps Kmart Australia, PAS Group through the pandemic
Cloud skills, digital marketing and loyalty programs proved valuable.
Brad Howarth
Jul 22 2021 5:02PM
Digital Nation
Flybuys migrates to cloud
Rebuilds IT environment post-Coles demerger.
Tess Bennett
Nov 23 2020 6:40AM
Strategy
Loyalty schemes on runway for data harvesting reset: ACCC
Automatic profile linking to payment cards under threat.
Justin Hendry
Dec 3 2019 1:55PM
Strategy
Virgin Australia predicts personalisation hit from data use crackdown
Says it's being held to higher standard than law requires.
Ry Crozier
Oct 16 2019 7:08AM
Storage
Woolworths ponders opening up on its data use
As regulators target loyalty data lakes.
Ry Crozier
Oct 11 2019 7:07AM
Storage
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