UiPath appoints Twillio’s Lee Hawksley as SVP and managing director APJ

Enterprise automation software company UiPath has appointed Lee Hawksley as senior vice president and managing director of Asia Pacific and Japan.

Hawksley jumps from SVP and general manager APJ at Twillio, with his role at UiPath commencing in November.

He is currently a limited partner at AirTree, an investor at LexX Technologies and an investor at LAIBA Beverages, and has previous executive level experience at Salesforce.

Hawksley will report directly to UiPath chief business officer Chris Weber.

 “As an experienced and successful sales executive with a deep understanding of the enterprise software market, Lee’s appointment will further help UiPath solidify our leadership across Asia Pacific and Japan,” said Weber.

“His experience in leading disruptive technology companies will be vital, and he is well positioned to engage with the local ecosystem to create new opportunities and strengthen our existing customer and partner relationships."

He added, "Asia Pacific, India, and Japan hold huge promise for UiPath, and I look forward to accelerating our leadership as the partner of choice for C-suite leaders driving digital transformation initiatives.”

The role will leverage Hawksley's track-record in hyper-growth sales, go-to-market operations and new market development.

Commenting on his appointment, Hawksley said, “Asia Pacific and Japan represents one of most diverse and exciting business communities on the planet and in turn, I believe one of the biggest opportunities for UiPath.

“As businesses of all shapes and sizes, and across all industries, accelerate their digital transformation initiatives, it’s clear that automation is a key value driver that will get bigger over time. As the market leader, UiPath is uniquely positioned to play a key role as a strategic partner to our customers in the region.”

Hawksley’s experience also includes founding two international software businesses, Esker Software which listed on the French secondary market Nouveau Marche, and FortyTwo International, which listed on the ASX via Bluefreeway.

He is a strong advocate for entrepreneur-led innovation and acts as an advisor and mentor in the Australian start-up ecosystem.

“It’s a privilege to join the company at such an exciting time and to work with the talented team in Asia Pacific and Japan. I’m excited about the future and exploring new and innovative ways to help our customers,” he ended.