The Iconic to use Stripe's payments infrastructure

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The Iconic to use Stripe's payments infrastructure

To power through a large volume of transactions.

Australian fashion retailer The Iconic has struck an agreement with payments processor Stripe to create a faster checkout experience for its customers.

Stripe will run the payments infrastructure for The Iconic, and intends to provide Australian and New Zealand customers a greater choice of payment options.

The Iconic selected Stripe to improve its revenue optimisation through Stripe’s adaptive acceptance technology, according to a statement.

Adaptive acceptance is said to use machine learning and historical data to reduce payment declines and ensure the legitimacy of payments.

The technology is anticipated to have a positive impact on The Iconic's revenue.

The Iconic's chief financial officer Paul Irving said in a statement that the partnership with Stripe allows the retailer “to seamlessly offer additional payment methods” and to “quickly adapt to further innovation in payments acceptance."

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