The Iconic to use Stripe's payments infrastructure

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To power through a large volume of transactions.

Australian fashion retailer The Iconic has struck an agreement with payments processor Stripe to create a faster checkout experience for its customers.

The Iconic to use Stripe's payments infrastructure

Stripe will run the payments infrastructure for The Iconic, and intends to provide Australian and New Zealand customers a greater choice of payment options.

The Iconic selected Stripe to improve its revenue optimisation through Stripe’s adaptive acceptance technology, according to a statement.

Adaptive acceptance is said to use machine learning and historical data to reduce payment declines and ensure the legitimacy of payments.

The technology is anticipated to have a positive impact on The Iconic's revenue.

The Iconic's chief financial officer Paul Irving said in a statement that the partnership with Stripe allows the retailer “to seamlessly offer additional payment methods” and to “quickly adapt to further innovation in payments acceptance."

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