Sitecore hires Kathie Johnson as CMO

Digital experience management platform Sitecore has appointed Kathie Johnson as its new chief marketing officer (CMO).

Johnson will lead Sitecore’s marketing function based out of the firm’s San Francisco headquarters.

She was most recently the chief marketing officer for Talkdesk, a leading global contact centre platform provider.

During her time at Talkdesk, Johnson led the firm’s marketing organisation through a transformative growth period.

As Talkdesk’s first CMO, Kathie helped the organisation create and launch a vertical approach, expand into new countries in EMEA, APAC and Latam, and extend the product portfolio.

Prior to her time at Talkdesk, Johnson spent almost four years at Salesforce where she was the senior vice president of marketing. Johnson has also been the vice president of marketing for Salesforce’s Commerce Cloud.

Johnson said, “Sitecore is a leader in its space and continues to innovate by prioritising a roadmap focused on SaaS-based, cloud native tools built on composable architecture. I am thrilled to be part of Sitecore’s journey and look forward to working with our customers, partners, and employees around the globe.”

Steve Tzikakis, CEO of Sitecore said Johnson’s track record as a marketing leader speaks for itself.

“Her formidable background securing brand expansion and delivering incredible digital experiences will massively contribute to Sitecore’s efforts to disrupt, accelerate and innovate digital experience delivery,” he said.

“Sitecore’s compelling message offering SaaS-based, composable solutions will be greatly aided by this wonderful addition to our leadership. On behalf of Sitecore, we are thrilled to welcome Johnson to our team.”

She begins her role immediately.

Sitecore brings digital experiences for brands in healthcare, financial services, retail, automotive, manufacturing and more. Its customers include more than a third of the Fortune 100 and nearly half of the S&P Global 100 such as L'Oreal, Microsoft and United Airlines.