SAP revamps its CRM to take on Salesforce

By on
SAP revamps its CRM to take on Salesforce

Consolidates acquisitions under C/4 HANA brand.

SAP has moved to curb the impact Salesforce is having on its own CRM play by merging a number of products under a new offering called C/4 HANA. C/4 HANA is SAP's attempt to tie together its ERP applications with front-office customer-facing tools, aiming to create a better customer ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Copyright © ITPro, Dennis Publishing
Tags:
bill mcdermott crm market ed thompson erp applications frontoffice hana holger mueller salesforce software

Most Read Articles

Westpac CIO Curran warns ‘Big Tech’ is out of step

Westpac CIO Curran warns ‘Big Tech’ is out of step
Telstra says it could buy NBN when sold

Telstra says it could buy NBN when sold
Australia's encryption-busting bill also after PINs, passwords

Australia's encryption-busting bill also after PINs, passwords
Telstra CEO demands $20 a month NBN price cut

Telstra CEO demands $20 a month NBN price cut
You must be a registered member of iTnews to post a comment.
| Register

Whitepapers from our sponsors

Intro to AI for Security Professionals
Intro to AI for Security Professionals
Digital Transformation: Hope, or Hype?
Digital Transformation: Hope, or Hype?
How to choose a trusted IT provider
How to choose a trusted IT provider
Why Business Process Modelling Matters
Why Business Process Modelling Matters
Report: ANZ IT Decision Makers - Top Priorities for Endpoint Security 2018
Report: ANZ IT Decision Makers - Top Priorities for Endpoint Security 2018

Events

Log In

Username / Email:
Password:
  |  Forgot your password?