SAP revamps its CRM to take on Salesforce

By
Follow google news

Consolidates acquisitions under C/4 HANA brand.

SAP revamps its CRM to take on Salesforce
SAP has moved to curb the impact Salesforce is having on its own CRM play by merging a number of products under a new offering called C/4 HANA. C/4 HANA is SAP's attempt to tie together its ERP applications with front-office customer-facing tools, aiming to create a better customer ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Copyright © ITPro, Dennis Publishing
Tags:

Most Read Articles

Defence's VMware contract climbs to $178m

Defence's VMware contract climbs to $178m

Apple, Google strike Gemini deal for revamped Siri

Apple, Google strike Gemini deal for revamped Siri

India proposes forcing smartphone makers to give source code

India proposes forcing smartphone makers to give source code

China is closing in on US technology lead despite constraints

China is closing in on US technology lead despite constraints

Log In

  |  Forgot your password?