SAP revamps its CRM to take on Salesforce

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SAP revamps its CRM to take on Salesforce

Consolidates acquisitions under C/4 HANA brand.

SAP has moved to curb the impact Salesforce is having on its own CRM play by merging a number of products under a new offering called C/4 HANA. C/4 HANA is SAP's attempt to tie together its ERP applications with front-office customer-facing tools, aiming to create a better customer ...

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Tags:
bill mcdermott crm market ed thompson erp applications frontoffice hana holger mueller salesforce software

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