SAP revamps its CRM to take on Salesforce

By on
SAP revamps its CRM to take on Salesforce

Consolidates acquisitions under C/4 HANA brand.

SAP has moved to curb the impact Salesforce is having on its own CRM play by merging a number of products under a new offering called C/4 HANA. C/4 HANA is SAP's attempt to tie together its ERP applications with front-office customer-facing tools, aiming to create a better customer ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Copyright © ITPro, Dennis Publishing
Tags:
bill mcdermott crm market ed thompson erp applications frontoffice hana holger mueller salesforce software

Most Read Articles

New Linux kernel debuts, adds more suspect NSA-sourced crypto

New Linux kernel debuts, adds more suspect NSA-sourced crypto
Govt finally reveals how it plans to target encryption

Govt finally reveals how it plans to target encryption
Broadband tax revived as Labor backs plan

Broadband tax revived as Labor backs plan
NBN Co plots upload speed cut to fixed wireless

NBN Co plots upload speed cut to fixed wireless
You must be a registered member of iTnews to post a comment.
| Register

Whitepapers from our sponsors

Report: ANZ IT Decision Makers - Top Priorities for Endpoint Security 2018
Report: ANZ IT Decision Makers - Top Priorities for Endpoint Security 2018
Managed Security Service Providers for Dummies
Managed Security Service Providers for Dummies
The Cost of Cloud Expertise report
The Cost of Cloud Expertise report
The business case for hyperconvergence
The business case for hyperconvergence
What Every CIO Should Know about DevOps & Container Guides by Puppet
What Every CIO Should Know about DevOps & Container Guides by Puppet

Events

Log In

Username / Email:
Password:
  |  Forgot your password?