SAP revamps its CRM to take on Salesforce

By

Consolidates acquisitions under C/4 HANA brand.

SAP revamps its CRM to take on Salesforce
SAP has moved to curb the impact Salesforce is having on its own CRM play by merging a number of products under a new offering called C/4 HANA. C/4 HANA is SAP's attempt to tie together its ERP applications with front-office customer-facing tools, aiming to create a better customer ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Copyright © ITPro, Dennis Publishing
Tags:
hanasalesforcesoftware

Sponsored Whitepapers

Wasabi Reveals Hidden Costs and Cloud Storage Shifts in ANZ for 2025
Wasabi Reveals Hidden Costs and Cloud Storage Shifts in ANZ for 2025
Datacom + Microsoft Azure: Turn Ideas Into Impact in Just 4 Weeks
Datacom + Microsoft Azure: Turn Ideas Into Impact in Just 4 Weeks
Protect APIs. Protect Your Business.
Protect APIs. Protect Your Business.
KnowBe4 Benchmark Report: Reducing Human Risk & Phishing Vulnerability in ANZ
KnowBe4 Benchmark Report: Reducing Human Risk & Phishing Vulnerability in ANZ
Modern Identity for SAP and Beyond: Replace SAP IDM with Saviynt
Modern Identity for SAP and Beyond: Replace SAP IDM with Saviynt

Events

Most Read Articles

ADHA readies market test of Accenture's $788m My Health Record deal

ADHA readies market test of Accenture's $788m My Health Record deal
Western Sydney University establishes dedicated data function

Western Sydney University establishes dedicated data function
Microsoft to cut about four percent of jobs amid hefty AI bets

Microsoft to cut about four percent of jobs amid hefty AI bets
DeepSeek faces ban from Apple, Google app stores in Germany

DeepSeek faces ban from Apple, Google app stores in Germany
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?