SAP revamps its CRM to take on Salesforce

By

Consolidates acquisitions under C/4 HANA brand.

SAP revamps its CRM to take on Salesforce
SAP has moved to curb the impact Salesforce is having on its own CRM play by merging a number of products under a new offering called C/4 HANA. C/4 HANA is SAP's attempt to tie together its ERP applications with front-office customer-facing tools, aiming to create a better customer ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Copyright © ITPro, Dennis Publishing
Tags:
hanasalesforcesoftware

Sponsored Whitepapers

State of the SOC: Building Resilience in a Shifting Threat Landscape
State of the SOC: Building Resilience in a Shifting Threat Landscape
Transform IT Service Delivery with Freshworks ITSM
Transform IT Service Delivery with Freshworks ITSM
Digital Transformation That Works in the Real World
Digital Transformation That Works in the Real World
Beyond the Breach: Logicalis Delivers Scalable, Business-Aligned MXDR Security
Beyond the Breach: Logicalis Delivers Scalable, Business-Aligned MXDR Security
Transforming IT for the Hybrid Era
Transforming IT for the Hybrid Era

Events

Most Read Articles

Greater Western Water's billing system data issues laid bare

Greater Western Water's billing system data issues laid bare
ATO considers AI coding assistance for 800 core developers

ATO considers AI coding assistance for 800 core developers
IAG uses GenAI to decide whether to send tradies for 'make safe' repairs

IAG uses GenAI to decide whether to send tradies for 'make safe' repairs
Suncorp deploys Duck Creek at AAMI

Suncorp deploys Duck Creek at AAMI
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?