Relevant columns of data can be built for certain customers, said Oracle, removing the need for users to navigate between records when updating customer information.
“Oracle offers the flexibility and choice organisations need to drive measurable business results at every customer touch point,” said Oracle vice president of CRM, Anthony Lye.
Additionally the upgrade has improved forecasting and reporting capabilities that support unit-based forecasting for companies with quarters that start on days other than the first of the month, or who have 13-week quarters, said the company.
CRM On Demand Release 16 will now also be offered in a Single Tenant edition, which will allow customers to rent their own hardware and software and have access to optional disaster recovery, added the firm.
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