Microsoft's rescue attempt of TikTok endears old company to new generation

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Microsoft's rescue attempt of TikTok endears old company to new generation

But downloads of TikTok alternatives are already spiking.

Microsoft has emerged as a saviour to young users of TikTok, who praised the tech industry giant for trying to buy parts of the social media company's operations, in hopes of avoiding a US shutdown. Bearing hashtags like #SaveTikTok and #Microsoft, which have attracted nearly 1 billion ...

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