Local IT recruitment firm joins Second Life

The launch of Sapphire Technologies’ virtual headquarters in Second Life focuses on seeking out jobseekers and clients, and creating a new connection with IT professionals in Australasia.

Malcolm Dunford, chief operating officer of Sapphire Technologies said Visitors to Sapphire Technologies’ Second Life HQ can access podcasts on IT employment topics, and arrange to meet with virtual recruitment consultants.

Residents can also play pool in the penthouse of Sapphire Technologies’ main building, add a free virtual ITEE (t-shirt) to their avatar’s inventory, or create and take away a virtual object from the adjacent sandbox.

“Our goal is to create a new Second Life community of IT professionals in Australia and New Zealand, who visit the virtual HQ to experience ‘Sapphire Life'. So as well as offering practical advice such as podcasts on duty of care for IT contractors, or providing a new space where people can be interviewed, the site includes features that are purely recreational, like the sandbox and the pool table,” said Mr Dunford.

Sapphire Technologies’ Second Life presence has been developed by digital design agency eBrands, and is part of a wider relaunch of the Sapphire Technologies brand and online presence.

Marc Iannacone, sirector of eBrands, said that a regular stream of new activities will ensure that the Second Life site continues to be an attractive destination for IT professionals.

Sapphire Technologies’ Second Life HQ is situated on Vedior Asia Pacific Island, and can be accessed by teleporting to the island in Second Life, or through Sapphire Technologies’ new website www.sapphireasiapac.com.

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