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In two Amazon units, 'builder' replaces traditional job titles

By Greg Bensinger

Apr 24 2026 6:31AM

As hard-won titles such as 'senior' and 'lead' are eliminated.

In two Amazon units, 'builder' replaces traditional job titles

During Amazon’s annual review season now underway, ⁠hundreds of ⁠employees will see their job titles stripped. The company is not punishing underperformers. Rather, in a test, it is tossing out traditional titles for white-collar workers in charge of product at its Ring and ...

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